ISBN: 157521198X

Considered by many to be the best printed resource for Web publishing and Internet solutions. The book is well organized and clearly written, giving both general background and specific examples of Internet technologies and their relationships to each other. Everyone with a Web site should have this tome on their bookshelf.

(Among other resources, the included CD contains the hypertext edition of Laura Lemay's "Teach Yourself HTML 3.2 in 14 Days, Professional Reference Edition.")

ISBN: 0761511946

Well, okay! It's going to take you more than a weekend but following Stanek's instructions will put you well on the way to successful Internet marketing. Most importantly, you will establish a routine for the ongoing analysis and promotion of your site. The book is written to non-techies in an entertaining style. You may find the whole process so enjoyable that you hardly even notice how much you are learning.

ISBN: 0471169447

Gives a good general to specific overview of Web marketing for small enterprises. The book is ordered the way Tiptoe thinks. Plan your marketing and promotion first, then create the site. We like it!

ISBN: 0471172952

Through the use of text, worksheets, checklists and templates, the author leads the reader through the process of implementing and assessing a Web site. The book ties together all aspects of marketing and promotion, not just the Internet.

ISBN: 039586061X

The 1997 update of the 1995 bestseller. In Guerrilla Marketing style the authors cover e-mail and mailing lists, classifieds, Guerrilla Marketing weapons and strategies.

We think Homesite 3.0 is the best HTML text editor available. If you are going to keep your site current you want an Editor, not a WYSYWIG program that will mess up the code that is already there. We do all our work here at Tiptoe with Homesite and love the many ways it simplifies our tasks. You can purchase Homesite directly from Allaire or download the less robust Demo for a test drive.

If you haven't already, do yourself a favour. Plunk down forty bucks and get the genuine article, the registered version, the one that comes with a manual. Read the manual. Become one of the few that have! Go to the front of the class. Email is the most important tool in you e-commerce tool box. You will be rewarded ten fold for your diligence!

"WS_FTP Pro is a Windows-based application for transferring files between your PC (the local system) and a remote system. Using WS_FTP Pro, you can connect to another system from your PC, browse directories and files on both systems, and transfer files between the systems."

A good HTML editor, like Homesite, provides features for site management but you will still want to have a FTP client at hand. There are a lot of different FTP clients available but WS_FTP is very stable, easy to configure and will handle file permissions with ease. The LE edition is free for non-commercial use and good for everything but the most advanced FTP tasks. The PRO edition provides drag and drop capabilities, resumes interrupted transfers and can prevent overwriting of same or newer files. Definitely worth the $37.50 registration fee.

What! Who needs another Web browser?
Well, maybe you do. Especially if you are using a 486 or even 386 and would like better features than Netscape 2.x can offer. The Opera browser has been written in original code so it doesn't suffer from obesity the way Netscape and IE do in trying to make the old Mosaic code jump through hoops. It also conforms strictly to the HTML standard (no special extensions), so if you are a Web developer and it runs on Opera, it should run on anything. JavaScript is supported but not JavaScript 1.1 and higher. We hope they move the JS bar higher in ver 4. Java is coming in ver 4. Opera is compact. It will fit on a 1.4 floppy with room left over for a HTML presentation. The list goes on. Visit their site to find out more. They say they want our input, which is refreshing, since Netscape and MS don't listen to anybody but their lawyers.

As Web designers we have to run just about every browser version from MS and Netscape in order to test our products. For just plain browsing the Web we find ourselves using Opera. Try it out. Heck, it installs faster than Communicator loads! (Windows only for now.)

We got a registered copy of Picture Publisher bundled with a new video board. We are impressed with what we have found. With the explosion of the Web, most software companies are now building Web friendly features into their graphics packages. Picture Publisher 7 has an abundance of them. Wizards and online tutorials shorten the learning curve and the program complies to the Photoshop Plugins standard. This is a lot of software for US$99

High on content, low on hype, this page leads to hundreds of quality links on HTML, graphics, file formats, multimedia, etc. Bookmark this page, then skip back to the Webreference home page for further reading.

From iVillage -- The Women's Network. Lots of resources here for anyone thinking of striking out on their own. Quizzes, suggestions, software for SOHO, you name it! From the main link, go to the "Work From Home" or "Small Business" pages. Or cut to the chase by clicking the site index button.

This is an excellent resource for small business. Sections include advice on starting and managing a business, taxes for small business, expanding your business and online and traditional marketing. You can pick up a lot of professional polish at this site.

The SOHO Guidebook walks you through the process of Small Business ownership from start up to closing down your company. The Business Tools section is a series of modifiable templates for Small Business letters, forms and reports.

The world of business has changed dramatically over the past few years and will continue to mutate for the foreseeable future. Fast Company is going to tell you all about the risks and possibilities of the business revolution. If you're fixin' to ride in the Global Rodeo, Fast Company wants to deck you out with a shiny new set of spurs, Podna!

Presenting itself as a general resource for Small Business and Entrepreneurs, this site is a good example of a direct marketing Web site. It doesn't take long to realize that they are pitching you but the free information they offer in the form of worksheets, quizzes and anecdotes adds value to the time you spend there.

Considered by Yahoo to be "Best of Class", this site is loaded with info on Web Usage, e-Commerce, browsers, software, etc. we have found the site to be agonizingly slow during business hours. Go there after dinner.

Want the big picture? Here's a huge site with all kinds of demographic and usage facts. The articles are kept fairly current. We found some problems with the graphs, however. Many of them are over a year old with poor legends. Still, a good resource..

Want to know if "imawildandcrazyguy.com" is still open to use as your Domain name? This is where you find out.

Mark Welch has done exhaustive research on every type of banner program. Do yourself a favor and visit this site before committing to a banner program. Mark seems to stay pretty busy, despite the layout of his site, because of solid promotion and an timely, needed information. But hey, Mark! Can we help you find a middle ground between substance and style? (The fine print at the top of the page is the index of links.)

Reviews of many of the banner exchange programs out there. Exchanges are rated in terms of their benefits to the host site and "In Depth Reviews" are offered by Josh Reimer and contributors.

A performance based, audited banner exchange program.

"Easy to use, Web-based, high performance e-mail list hosting service". Sparklist provides their list owners with an easy to use Web page interface to manage and update their mailing lists. Both announcement lists and discussion lists are supported. Fees increase with usage.

New from Submit It! and currently in Beta, ListBot offers a free announcement list service. In return for the free service an ad will be placed at the top and bottom of your newsletter and the demographic information your subscribers enter on sign up will be used to target the ads. More information at the site.

OakNet Publishing offers a free newsletter service as well as inexpensive "for fee" newsletter and discussion group services. The free service includes an ad at the top and bottom of your post. They also screen their free list applicants to make sure they fit their product profile. "Full Service" lists start at US$25 for weekly mailings up to 10,000 subscribers. Autoresponders and archiving goodies are also thrown in. Good value!

This service provides free discussion lists. Cool List says they don't discriminate; anyone can join. Your list can be moderated or un-moderated. If you want to use it as a newsletter, we suppose you simply make it a moderated list and don't post any submissions from your subscribers. There is no mention of e-mail ceilings or frequency on the site, nor is the list owner interface shown. Sign up and find out! This looks like a pretty good deal (free usually does).

c/net's huge database of downloads. Files can be filtered by Most Popular, Newest or Top Picks or choose a category. Good information on most programs helps you to choose. (Windows and Mac.)

Billing themselves as "The Ultimate Collection of Winsock Software", TUCOWS rates the Internet software it links to. (Windows and Mac.)

Bookmark the 32-bit Shareware page. This may be the best site from the standpoint of ease of use and speed when looking for Windows shareware.